Sonesta International Hotels has firmly established itself as a significant player in the global hospitality industry as the eighth-largest hotel chain in the US. The company oversees an impressive portfolio of 1,100 hotels with over 100,000 rooms across 13 distinct brands in nine countries. In 2024, Sonesta has made significant strides in expanding its reach and refining its operations. In the first half of the year, the chain successfully opened 23 new hotels while securing 34 new franchise agreements. This aggressive expansion underscores Sonesta’s commitment to increasing its global footprint and market influence.  

The award-winning loyalty program, Sonesta Travel Pass, has also seen remarkable recent growth and recognition. With over 6.5 million members, the program has been distinguished as one of the Top Five Best Hotel Loyalty Programs by USA TODAY. The four-tier system of Sonesta Travel Pass offers accelerated achievement of elite status, providing members with valuable benefits such as complimentary nights, early check-in/late checkout, and daily breakfast. Recent initiatives, including the Reward Season national broadcast campaign featuring actress Judy Greer and a points giveaway in partnership with TripAdvisor, have further bolstered the program’s visibility and appeal. These high-profile campaigns have reinforced Sonesta Travel Pass as a leading loyalty program in the competitive hotel industry.