Trendy Tru by Hilton expands in the U.S.

Hilton’s Tru brand, which is aimed at travelers who want to experience the local flavor of a destination while also keeping price in mind, is expanding across the United States. Officials say there are currently 30 Tru by Hilton properties open or scheduled to open, including more than a dozen in the south.  

Tru is a midscale brand that features properties focused on local experiences. Lobbies typically have murals designed for the surrounding, while food and beverage use regional beer, wine and other brands. These hotels also feature local engagement so guests can find suggestions from team members and past guests regarding local restaurants, attractions and other activities.

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